Owned: The Newsletter Course for Podcasters - [Cohort 1]

​Owned: The Newsletter Course for Podcasters

​Your podcast may be building an audience, but how many of those listeners can you reach directly?

​Owned is an eight-week live course for podcasters who want to launch or strengthen a newsletter: a direct line to the people who care about what they make.

​Cohort 1 of Owned kicks off on October 6th. Apply now!

​Over 8 weeks, you’ll learn how to:

• ​Name and position your newsletter

• ​Choose the right email platform

• ​Set up your email infrastructure and welcome sequence

• ​Develop a sustainable content strategy

• ​Grow through collaborations and cross-promotion

• ​Explore sponsorships, affiliate revenue, and paid offerings

• ​Build a workflow you can maintain without burning out

​Each week includes a 60-minute live online lesson, a manageable action to complete, and feedback from the cohort. Sessions will be recorded for anyone who can’t attend live — but we highly encourage live participation.

​By the end of the course, you’ll have a named, positioned, and published newsletter. Plus, you'll have a practical growth plan and monetization map.

​This is for you if…

• ​You host a podcast and want to build a deeper relationship with your audience

• ​You’ve been meaning to start a newsletter but haven’t known where to begin

• ​You have an email list but don’t know what to send those subscribers

• ​You want to add a visual or written component to your podcast without producing video

• ​You want a more reliable way to reach your audience than posting on social media

• ​You need accountability, structure, and feedback to get your newsletter launched

• ​You already have a small newsletter and want to position, grow, or monetize it more intentionally

​You do not need an existing newsletter (or a huge podcast) to participate. The course is primarily designed for independent podcasters, producers, and media teams.

​Meet your hosts

​Arielle Nissenblatt is a podcast strategist, the founder of EarBuds Podcast Collective, and a 2026 inductee into the Podcast Hall of Fame. She has spent more than a decade helping podcasts and audio companies develop audiences, create effective marketing strategies, and build stronger communities.

​Des Brown is an email marketing expert and the creator of Email Advice in Your Inbox and CrossLetter. He helps creators and businesses build newsletters that people actually want to open, read, and engage with.

​Together, Arielle and Des bring expertise from both sides of the equation: building podcast audiences and turning casual listeners into an engaged, reachable email community.

​Pricing

​The 8-week course is priced at $297. Early bird tickets are available for $247. Attendees of our Launch Sprint event will receive a further discount.