

Coffee Klatch
DESCRIPTION
Join fellow experience management professionals for a virtual coffee break designed to stir fresh ideas and authentic connections. No slides, no pressure—just thoughtful dialogue, shared learning, and a space to refuel with your XM peers. Bring your favorite beverage and a curious mind, and let’s build better experiences—together.
SESSION TOPIC
Experience Strategy Development
What makes an experience strategy more than a collection of CX initiatives? A truly strategic approach connects what matters to customers and employees with what matters to the business—creating experiences that are meaningful for people and sustainable for the organization.
Join experience leaders from around the world as we explore how we develop experience strategies that move beyond listening and measurement to create focus, alignment, and action. Where should experience strategy begin? How do we balance human needs with business goals? And what does it take to turn experience into a sustainable source of competitive advantage?
Bring your perspective, your experiences, and your ideas. And let's build the conversation together.