​Marketers know they should invest in brand building – the data is clear. But turning that theory into real-life practice is where CMOs often struggle. They have questions about how to convince the CEO or CFO that brand-building matters. About aligning internal teams to do the right things. And about what "good” work looks like. 

​Drawing on the Multiplier Playbook report – published by a coalition of partners which includes Analytic Partners, BERA.ai, Prophet, System1 and WARC – this event, hosted by WARC & Prophet, will offer advice, tips and tricks to help marketers move from theory to practice. 

​Agenda:

​5:00-6:00pm: Networking, drinks & small bites

​6:00-6:15pm: Selling to the C Suite (WARC)

​CMOs know the greatest financial impact comes from balancing brand-building and performance, but find it hard to sell this vision to CEOs and CFOs. This challenge typically reflects misaligned assumptions about the role of advertising and the meaning of “brand” between CMOs and senior leadership. This presentation will share approaches and frameworks to help convince the C-Suite about the power of brand. 

​6:15-6:30pm: Creative & Media Together (Prophet)

​6:30-7:00pm: Client Panel

​7:00-8:00pm: Networking