Free Free Davos Breakfast
Join us for an intimate, invite-only breakfast hosted by Free Free, an ecosystem of change dedicated to advancing financial, physical, and emotional freedom for girls and women through consciousness and creativity.
Your hosts on the site: Keyun Ruan, Chief Security Officer at Google
Yasmine McDougall Sterea - the founder of Free Free
This exclusive gathering will bring together visionary leaders, including CEOs, CMOs, and decision-makers from blue-chip companies and global organizations, to explore innovative ways to integrate purpose into core business strategies. Free Free has collaborated with industry giants like Gucci, PepsiCo, and United Airlines to design transformative campaigns that transcend traditional approaches, driving lasting value and meaningful change.
This activation at Davos marks a pivotal step in Free Free's mission to foster purpose-driven leadership and catalyze impactful initiatives on a global scale.
What Sets Us Apart
Unlike traditional approaches, Free Free does not collaborate with corporate social responsibility (CSR) departments. Instead, we integrate purpose into the core of a brand's operations, aligning it seamlessly with their primary marketing strategies to ensure authenticity and maximum impact.
While Free Free also operates a Foundation and a Members’ Club, our enterprise remains the primary focus, funding the foundation’s transformative initiatives. Leaders we engage with through our enterprise work are also invited to join the Members’ Club on an individual level, fostering deeper collaboration and personal commitment to purpose-driven leadership.
Our Foundation has collaborations with the Department of Justice, Secretary of Security in Brasil, UN, Harvard, and other key institutions.