Building Global SaaS from Europe in the Age of AI
SaaS IRL is an in-person event for SaaS founders, operators, and growth leaders who want to understand what it takes to build and scale global SaaS companies from Europe today.
With a focused group of 50–100 attendees, the event is designed to bring together people close to the work: founders, GTM leaders, marketers, and revenue operators who are navigating the realities of scaling in competitive markets. Expect practical insights, honest conversations, and useful networking rather than generic talks.
The agenda combines operator-led talks, hands-on workshops, and dedicated time to connect with other people in the local SaaS ecosystem.
Schedule
Intro
This opening session will welcome attendees to SaaS IRL, set the tone for the evening, and frame the main theme of the event. It will briefly explain why the event exists, what makes this topic especially relevant today, and what attendees can expect from the evening, including founder talks, hands-on workshops, giveaways, and networking.
Duration: 20’
Founder Stories
Talk A: Socrates Koumpardas, CEO & Co-founder at Gracely
Talk B: Foti Panagiotakopoulos, Founder at GrowthMentor
Duration: 40’
Workshops
Workshop A: George Chasiotis, founder at Minuttia: AEO, AI search visibility, and how SaaS brands can stay discoverable
Workshop B: Vaios Gkitsas, founder at Upset Partners: Sales and GTM execution for modern SaaS teams
Giveaways
Minuttia: 3 winners will receive an AEO consultation & AI Search Tracking report
Upset Partners / Vaios Gkitsas: 3 winners will receive a free GTM consultation
Duration: 1 hr
Networking
Open networking session: approximately 1 hour
Duration: 1 hr
Hosted by UPSET Partners & Minuttia