​Most clinic owners aren’t bad at marketing — they’re just doing the right things in the wrong places.

​In this session, we’ll unpack the real reasons your marketing isn’t converting — and it’s probably not what you think. We’ll bust some of the biggest myths in aesthetics marketing (yes, including the idea that you need to post every day), reveal where your ideal patients are actually spending their time and making decisions, and help you stop wasting budget on channels that look busy but don’t fill your books.

​You’ll leave with a clearer understanding of where to focus your efforts — and a few things to stop doing immediately.




Speaker: Franziska Iseli

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​Franziska is a maverick entrepreneur, marketing and brand futurist, adventurer, author, and founder of Basic Bananas, Oceanlovers, Unspoken, and Moments of Humanity.

​In 2013, Franziska was awarded Young Entrepreneur of the Year in recognition of her innovation, creativity, and philanthropic involvement. She currently serves as a board member of the global Entrepreneurs’ Organization (EO), where she advises on communication, marketing, and branding. She also launched the impact initiative EOcean, inspiring entrepreneurs to help protect the ocean.

​Franziska sits on the judging panel for Singularity University and has led think tanks at the United Nations focused on addressing the UN Sustainable Development Goals through entrepreneurship.

​A true visionary and eternal optimist, no challenge seems too big for Franziska. She is known for her rebellious nature and her ability to do things differently. Combining creativity with strategic thinking, she has become a powerful force in the business world.

​Franziska is the author of four bestselling books:

• ​Bananas About Marketing

• ​Perception

• ​The Courage Map (foreword by Sir Richard Branson)

• ​Social Media for Small Business

​She is regularly featured across major media outlets including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie Claire, Cosmopolitan, SmartCompany, Dynamic Business Magazine, BRW, 2UE, and Channel 9.

​A Swiss-born Australian — or “Swaussie” — Franziska is known for her sharp wit, playful humour, and ability to speak five languages. She’s also known for making up words, much to everyone’s amusement.

​The key to Franziska’s success lies in her down-to-earth attitude, infectious energy, curiosity, and courage. She’s an idea-generation machine who loves solving complex challenges, often seeming to operate at double speed. A strong believer in social business, she is deeply involved in ocean conservation and sustainability projects.

​Outside of work, Franziska enjoys spending time with family and friends, motorbike adventures, surfing, playing music, reading, and continuously learning new things. An avid adventure traveller, she has visited more than 100 countries.

​One of her most memorable adventures saw her ride a motorbike from Switzerland to Kazakhstan along the Silk Road, including a stop at the Iranian border where she was denied entry. She has also led groups of business owners on rides through the Himalayas along the World’s Highest Ridable Road, as well as through Morocco, South Africa, and Lesotho.