

SDGC26 - Exclusive Opening Event
You’re coming to SDGC26 and now make sure you’re part of the moment where the SDN community truly comes together.
Our Exclusive Opening Event is where the Service Design Network community connects beyond the sessions. It’s an evening designed for you to meet fellow practitioners, exchange ideas, and build relationships that last well beyond the conference.
What to expect?
Inspiring talks from within our community
Space to meet, mingle, and connect with peers from around the world
A relaxed, informal setting made for real conversations
Small bites and refreshments throughout the evening
Registration Requirements
To attend the SDGC Opening Event, you must:
Be a current member of the Service Design Network (Professional, Corporate/Academic, or Student) and,
Hold a valid conference in-person ticket, or
Be an invited guest
Note: Registrations that do not meet the eligibility criteria above may not be accepted.
If you’re not yet a member of the SDN, this is the perfect moment to join - when completing your SDGC26 registration, you can add a Service Design Network membership as an add-on for a special rate of €120 via the SDGC26 website. It’s your access to this event and a full year of content, learning, and opportunities within our global service design community.
AGENDA:
6.00 pm: Arrival & Registration
SDGC26 Registration and badge pick up
6:45 pm: Welcome from Fraport; Doris Rösner
Opening words from the president of the Service Design Network, Birgit Mager
Opening words from the CEO of the German Design Council, Lutz Dietzold
7:00 pm: Inspirational talk from our host Fraport;
Simone Schwab, Vice President Aviation Development7:20 pm: Inspirational talk from Harmonic Design:
Patrick T Quattlebaum & Jamin Hegeman7:40 pm: Networking
9:30 pm: Event Ends
Hear these speakers exclusively at the SDGC26 Opening Event:
Simone Schwab, Fraport
Every journey is different. Frankfurt should be unmistakable.
As Germany’s largest aviation hub, Frankfurt welcomes a microcosm of the world. For many travellers, it is their first or last impression of Germany. How do you create a distinctive sense of place for people with very different needs? Simone will explore how understanding what connects travellers, recognising where differences matter and designing distinctive experiences can make Frankfurt feel like Frankfurt.
Patrick Quattlebaum and Jamin Hegeman, Harmonic Design
It’s Our Time
Work is moving fast. Change is constant. AI is everywhere. Everyone’s working frantically, and heads are spinning. This is the moment for service design! In a world full of complexity, chaos and possibility, Patrick and Jamin will share why they believe the future of service design is bright.