Beyond the PoC: Turning Proof into Revenue

​A pilot is a promise; revenue is reality.

​US GTM remains one of the biggest challenges for Israeli healthtechs and in this world a successful PoC is a major milestone - but it isn't a business model. Too many promising startups find themselves stuck in "pilot purgatory" where clinical/economic validation fail to translate into a commercial contract.

​As part of HealthIL Week 2026, join A-Squared Ventures, Deloitte Catalyst and AWS for a focused and intimate discussion designed for healthtech founders and leaders ready to scale.

​Join the discussion and hear four different perspectives on what it takes to move past the PoC hump into commercial contracting and beyond:

• ​Gal Ratzkowski - Managing Director, Life Science & Health Care Industry Leader, Deloitte

• ​Sam Cronin - Partner, A-Squared Ventures

• ​Daniel Rabina - Senior Business Development Manager, Healthcare & Life Sciences Startups, AWS

• ​Yael Peled Adam - Co-Founder & CPO, Laguna Health

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​Attendance is free and does not require a ticket to the HealthIL conference