​From Streams to Superfans: Building Audiences That Last

​Featuring Vanessa Adora,

​Global Music Partnerships, co:brand

​In today's digital music landscape, reaching listeners is only the beginning. The real opportunity lies in turning music discovery into meaningful fan relationships that last.

​Join Girl Connected for an exclusive masterclass with Vanessa Adora, a music-tech leader with over a decade of experience helping artists and labels grow their audiences and build lasting fan connections.

​Having worked with some of the biggest names in music and technology, including TikTok, The Orchard, and Warner Music Group, Vanessa brings a unique perspective on the intersection of music, technology, data, and marketing.

​Now leading marketing and sponsorships at co:brand, a full-funnel marketing platform built specifically for the music industry, Vanessa helps artists and their teams leverage audience insights, advanced analytics, and technology to create more effective campaigns and build direct relationships with their fans.

​In this session, Vanessa will explore how data-driven strategies, creator partnerships, and innovative marketing tools are transforming artist development. From understanding audience behavior and maximizing music discovery to converting casual listeners into loyal supporters, attendees will gain practical insights into building engaged fan communities that extend far beyond streaming platforms.

​Whether you're an aspiring artist manager, marketer, label executive, or creative entrepreneur, this masterclass offers an inside look at the strategies and tools driving the next generation of music marketing.

​About Girl Connected
Girl Connected is a nonprofit organization dedicated to empowering driven women professionals through a multilayered, local-to-global platform that fosters professional success, inspiration, and long-term growth.

​Through a robust ecosystem of programming including in-person and virtual events, our global mentorship initiative (GCMP), and an expanding Masterclass Series open to the wider creative community we provide the tools, knowledge, and connections women need to advance their careers and bring their ideas to life.

​Our events and special projects offer guidance on navigating challenges, strengthening focus, and charting sustainable career paths, while our guest speakers share real-world insights on leadership, influence, and cultivating a positive, inclusive culture. At its core, Girl Connected is a community built on collaboration, curiosity, and opportunity supporting women as they evolve, create, and lead across the music and creative industries.

​Girl Connected programming is made possible in part with funding from Factor and the Government of Canada