​Beyond the Brand: Creating Culture, Community & Impact

​Building a successful brand is about more than a great idea. It's about creating something people connect with.

​Join Catriona “Coco” Smart, Founder of That Good, for an inspiring conversation on entrepreneurship, creative leadership, and building brands rooted in culture and community.

​With over 20 years of experience across brand strategy, hospitality, events, and entrepreneurship, Coco has built and launched six successful businesses, including pioneering lifestyle platform Coco & Cowe. Today, she leads That Good, a full-service creative agency specializing in immersive brand storytelling, with an impressive client roster that includes October's Very Own (OVO), NFL, BMW Canada, Guinness, lululemon, and Dove.

​Drawing from her journey as a serial entrepreneur, Coco will share what it takes to transform creative ideas into thriving businesses, build meaningful brand partnerships, cultivate community, and create experiences that leave a lasting impression. She'll also explore the importance of representation, navigating challenges as a woman in business, and using creativity and entrepreneurship to open doors for others.

​Beyond her work in business, Coco serves as Chair of the Board at The Remix Project, a nonprofit dedicated to empowering young people through arts and creative education.

​Whether you're an aspiring entrepreneur, creative professional, or future brand leader, this masterclass will offer valuable insights into building something that goes beyond business to create meaningful cultural impact.
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​About Girl Connected
Girl Connected is a nonprofit organization dedicated to empowering driven women professionals through a multilayered, local-to-global platform that fosters professional success, inspiration, and long-term growth.

​Through a robust ecosystem of programming including in-person and virtual events, our global mentorship initiative (GCMP), and an expanding Masterclass Series open to the wider creative community we provide the tools, knowledge, and connections women need to advance their careers and bring their ideas to life.

​Our events and special projects offer guidance on navigating challenges, strengthening focus, and charting sustainable career paths, while our guest speakers share real-world insights on leadership, influence, and cultivating a positive, inclusive culture. At its core, Girl Connected is a community built on collaboration, curiosity, and opportunity supporting women as they evolve, create, and lead across the music and creative industries.

​Girl Connected programming is made possible in part with funding from FACTOR and the Government of Canada