5 Mistakes First-Time Franchise Buyers Make When Choosing a Franchise
Don't risk it all on the wrong brand. Leave with a franchisee mindset that works on any brand.
Join Jason Smylie, President and owner of Capriotti's, for a free 90-minute live masterclass: 5 Mistakes First-Time Franchise Buyers Make When Choosing a Franchise.
Wednesday, Oct 28, 2026 11:30am to 1:00pm PT Live on Zoom · lunch-hour clarity, not a pitch
For first-timers and operators who already own another brand. Family builders, career exits, brand fans with capital, veterans, multi-unit franchisees adding Capriotti's.
What you leave with A clearer filter you can use on any franchise. How to avoid betting on the wrong brand. The mindset to succeed as a franchisee.
What we cover
Picking a brand that does not fit you
Believing the sales number is what you take home
Choosing a location that cannot carry the business
Assuming the brand name fills the seats
Treating it like a passive investment
Hosted by Jason Smylie. He still lives this every week across Capriotti's (165+ locations). Humility and operator truth. No invented FDD figures on stage. Serious candidates go to the current FDD and franchise development for exact qualification.
Soft next step if Capriotti's might be a fit: ownacapriottis.com / talk with franchise development.
Save your seat. Free.