Meta Ads 101: DIYing Ads Profitably

​One live hour on how to run Meta ads profitably and why most Meta ads DIY content isn't right for independent, premium, small batch fashion brands.

​Why you should attend

​DIYing Meta ads and can't tell if you're profiting, what's broken and what's working? Usually it's not the algorithm. It's the numbers and the creative, and the bulk of available trainings focus on consumables and beauty, where rebuy is fast and predictable. The acquisition math for slow fashion plays by different rules and that's one of the topics covered here.

​What you'll learn

• ​Prioritizing bottlenecks + growth dials

• ​Where generic DTC ads advice fails for indie fashion

• ​How to set a target CPA for slow rebuy

• ​How to raise order value without discounting

• ​Why creative systems are non-negotiable to be profitable on Meta

​You'll also get:

​FREE Creative Strategy + Testing Template

​FREE Yearend Sales Tracker by Segment

​Both are plug+play with examples, specifically for emerging fashion brands.

​Who it's for

​Founders of small-batch fashion brands running (or about to run) Meta ads, marketers, consultants, strategists and others in this orbit.

​Your host

​Marie Medvednik, founder of Airwave. I've helped small batch fashion brands grow online for the past 8 years and spent the last six running Meta ads, specializing in creative.