The Soul & Science Podcast LIVE @ White Castle
The Columbus Marketing Forum Presents The Soul & Science Live Panel Podcast
BORN AGAIN BRANDS
How Iconic Brands Are Rewriting Their Next Chapter
In this special LIVE episode, podcast host Jason Harris sits down with three dynamic CMOs and marketing executives from category defining, iconic legacy brands - White Castle, Tripadvisor, and Lands' End - to explore how heritage companies are engineering bold moves in 2026.
How do you honor decades of equity while radically reimagining what you stand for in a world that looks nothing like the one your brand was built in?
From reinventing CX to cracking the code on reaching new generations without alienating loyal ones, these panelists share strategies, risks, and lessons behind their brands' reinvention.
This is a conversation about more than marketing, it's about what it truly means to be Born Again as a brand, and why America's most trusted names may also be the ones best poised for transformation.
Get ready to fast forward your marketing mind on The Soul and Science podcast LIVE!
The Lineup
Jamie Richardson | CMO @ White Castle
Sarah Sylvester | CMO @ Lands' End
Kristin Tormey | Head of Media @ Tripadvisor
Jason Harris | The Soul & Science Host
The Soul and Science Podcast
With over 1M views on YouTube, Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands and careers. Each episode explores the balance between brand building (Soul) and business performance (Science). The podcast is hosted by Jason Harris, the Co-Founder and CEO of Mekanism.
Past Guests
Alex Schultz – CMO, Meta
Drew Panayiotou – Keurig Dr Pepper
Chris Davis – CMO, New Balance
Doug Sweeny – CMO, Oura
William White – SVP and CMO, Walmart
Jay Livingston – CMO, Shake Shack
David Lester – Co-Founder & President, Olipop
Radhika Duggal - CMO, MLS
Jackie Jantos – CMO, Hinge
Nick Karrat – CMO, StockX
Ryan Serhant – Founder, SERHANT
Sara Kear - CMO, Candado Tacos
John Lowe - Investor + former CEO of Jeni's Ice Cream
The Columbus Marketing Forum
We bring together marketing leaders and industry leaders on a consistent basis focusing on real, behind‑closed‑doors conversations.
Our goal is to go beyond the surface and engage in high-value dialogue that leads to professional development, career growth and industry impact. All along, members will develop trusted confidants - right in CBUS - who become invaluable to each other.
Quick Facts
Private event with limited space; by invitation only
This is an in-person event
'No cost' event
Breakfast will be provided