GTM Week Berlin | Workshop: Personal Brand & Account Based Marketing on LinkedIn
Most B2B deals start long before the first call: in a LinkedIn feed, on a target account's screen, in an ad someone half-remembers. By the time a buyer replies, they have already decided whether you are worth their time.
This workshop is about owning that part. In one day you build the founder presence, the account list and the campaigns that make your name familiar to the exact people you want to sell to.
Six hours, four practitioners, and you leave with work done, not notes.
About
Day three of GTM Tech Week Berlin is about growth. We start with a hands-on workshop on the two things that move B2B pipeline on LinkedIn today: a personal brand that earns trust, and account based marketing that puts it in front of the right companies. Organized in collaboration with ZenABM, Mentic and Women in Sales Network.
Each block is led by someone who does this every week for real companies. Short input, live examples, then you work on your own profile, your own accounts and your own campaigns with the speakers in the room.
Strictly limited to 50 seats, so everyone gets feedback on their own work.
Agenda
Before the workshop – Pre-workshop materials sent to you a few days before, so you arrive prepared and we start at full speed.
10:00 Welcome – Goals for the day and a quick audit of where your LinkedIn presence stands.
10:15 LinkedIn for Founders – Olimpia Horodyski (Women in Sales Network). Positioning, a profile that sells, and a content system you can keep up with when the week gets busy.
12:15 Lunch – Food and conversations with the speakers.
13:00 Account Based Marketing – Emilia Korczyńska (ZenABM). Choosing target accounts, reaching the buying committee on LinkedIn, and measuring what ABM actually does for pipeline.
14:45 Bonus: Paid acquisition – Google and Mentic. How Google Ads and Meta Ads fit into a B2B growth mix, and where they waste money.
15:45 Wrap-up – Your plan for the next 30 days.
What you leave with
A sharper founder profile – Positioning and profile reworked during the session.
A 30-day content plan – Topics and formats that fit your ICP and your schedule.
An ABM target list – Your first set of named accounts and the people to reach in each.
A campaign outline – How to combine organic, ABM and paid for those accounts.
Who is this for?
Founders, GTM / Revenue / Sales / Growth roles and marketing leaders in B2B who want LinkedIn to bring pipeline, not just likes. Bring your laptop, access to your LinkedIn profile and a rough idea of the companies you want as customers.
Tickets
297 EUR net, lunch and coffee included. Strictly limited to 50 seats. Included in the Full Week Pass.