GTM Workshop @ SaaStanak 2026: How to build programmatic GTM Systems w/ Olivier Tytgat
About the session
Many teams are experimenting with AI in silos (a prompt here, a sequence there) but lack a coherent system. This workshop is for VP Sales, RevOps, and founders who want to turn scattered AI experiments into a scalable GTM engine.
We'll walk through four high-impact AI use cases and build real workflows together:
Use Case 1: Market Mapping
Identify in-market ICP companies systematically - who's showing buying signals right nowUse Case 2: CRM Cleaning
How to trust your CRM data again using AI-powered enrichment and validationUse Case 3: Signal-Led Outbound
Move beyond spray-and-pray to trigger-based campaigns that convertUse Case 4: AI Sales Enablement
Build AI meeting prep workflows and systems that increase sales team efficiency
This is a hands-on build session. We'll work through each use case together, building actual workflows you can deploy immediately. Participants will leave with working examples and a clear framework for scaling AI across their GTM motion.
A valid SaaStanak ticket is required to attend this event. Get yours here.
What to bring
Laptop
Clay account (can be created in the moment)
No AI expertise required - just bring your GTM challenges and get ready to build.
About the speaker
As the Founder & CEO of Outbound Catalyst, Olivier Tytgat and his team help B2B SaaS companies stop hoping for growth and start engineering it.
Outbound Catalyst partners with revenue leaders to build systematic outbound programs that validate what actually works before scaling. Using outbound as a controlled testing ground, they help teams prove positioning, messaging, and ICP with real buyers—then build the operations and systems to scale predictably.
With a background in launching SaaS ventures and scaling revenue teams, Olivier combines strategic clarity with hands-on execution to help growth-stage companies turn outbound into a repeatable engine.