Go-to-Market Success: How to Launch with Clarity with Julie Shen

​You have a brilliant idea for a new business, but how do you actually bring that concept to life with a successful launch in a highly competitive environment? Your go-to-market strategy requires research and development of the market opportunity, competitive landscape and consumer behavior in order for you to identify and articulate your unique value proposition (put another way, why should your consumers spend their walletshare with you over your competitors)? 

​Join us for a dynamic session with Julie Shen, Founder and Managing Director of Springstead, who will provide a methodical framework to bring an idea from conception to launch. You'll walk away with tools to conduct: 

• ​Market assessment to identify the opportunity for your business

• ​Competitive analysis to understand where various market players stand

• ​Consumer research to map out your target audience and how to appeal to them

​And ultimately, how to thread this all together to form your positioning and value proposition, as well as a strategic GTM / business plan. 

​ABOUT YOUR HOST

​Julie is an experienced executive and board member with 15+ years of leadership and board-level experience across public, private, and startup sectors. She is a seasoned strategist and operator who has deep knowledge in developing, launching, and scaling new initiatives for Fortune 500 companies and high-growth startups. She has led deals and partnerships with an impact of >$200M and scaled a DTC business to 1M paying subscribers in Year 1. Julie is recognized as an AAPI Entrepreneur and Leader To Watch by Nasdaq and is passionate about supporting female entrepreneurs.