Empire State of Security: Holiday Readiness for Local Businesses

​As the holiday season approaches, local businesses face a unique set of security challenges — from late-night hours and crowded stores to increased deliveries and cash transactions.

​Join us for a practical session where the CEO of Empire Security & Protection will share practical, easy-to-implement strategies to keep your business, staff, and customers safe during the busiest time of year.

​You will learn how to:

• ​Improve lighting and position cameras effectively to deter theft and enhance visibility.

• ​Create a quick, actionable staff security checklist to reinforce daily awareness.

• ​Train employees to recognize suspicious behavior and manage difficult situations calmly.

• ​Maintain a safe, welcoming environment without disrupting the customer experience.

• ​Wrap up with a Q&A session to address your specific security questions and challenges.

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​​About the Speaker:

​J. Pennyfeather is the founder of Empire Security & Protection, blending creativity, industry insight, and a passion for safety. With roots in music, fashion, and event management, J. built his career curating high-profile events before founding Empire to raise security standards across New York’s entertainment and hospitality industries. His firm is now a trusted partner for leading venues and brands, recognized for tailored, client-first protection solutions. Beyond business, J. mentors young adults, supports community causes, and uses his platform to advocate for social awareness.