Business Storytelling Workshop
Facts tell. Stories sell.
Most people pitch with features, facts and data, yet facts alone rarely move people to act. Stories do, because they persuade on a logical and an emotional level at the same time.
In this interactive workshop, you’ll learn a simple, repeatable framework for telling business stories, whether you’re selling to a client, pitching investors, or trying to get people behind a change.
You won’t just learn the theory. You’ll find a story from your own work, shape it with the framework, and practise telling it. You’ll leave with a story you can use the very next day.
What you’ll learn:
● When and why stories work in business settings
● A simple framework for structuring a compelling business story
● How to turn data, facts and insights into a narrative people remember
● How to adapt your story to different audiences and situations
What you’ll do:
● Uncover stories from your own experience through guided exercises
● Build your own signature business story
● Practice it live and get feedback from other participants
Who it’s for: Founders, sales professionals, consultants, and anyone who pitches ideas to clients, investors or colleagues and wants their message to stick.
About your host:
Kyle Campbell is a sales and communication trainer based in Amsterdam, formerly in sales at Zoom and the IBM ecosystem, and ranked among the top three public speakers in Europe at Toastmasters. He has trained teams at Atlassian, The New York Times, and Datadog, and is a team leader at TEDxAmsterdam.