Reimagining Behavioural Interventions in the Global South - Challenging Assumptions, Methods and Practice

​Speaker: Ol Beun (Lead Behavioral Scientist, Common Thread)

​Date: August 13, 2026

​Time: 4:00 pm Barcelona | 7:30 pm India | 11:00 am Buenos Aires | 4:00 pm Cape Town | 11:00 am Rio de Janeiro

​Applied behavioral science has grown exponentially worldwide, yet its foundational evidence remains heavily anchored in WEIRD (Western, Educated, Industrialized, Rich, Democratic) populations.

​Join the BESCY Global South Group for a compelling session exploring how to de-WEIRDify behavioral science. Led by Ol Beun, this event will examine a new model that complements existing frameworks and introduce alternative lenses to drive more inclusive, contextually sensitive, and effective design.

​About the Speaker

​Ol Beun is the Lead Behavioral Scientist at Common Thread and a Visiting Lecturer at Universidad Torcuato Di Tella and Universidad de San Andrés. With extensive global experience spanning the Gates Foundation, UNICEF China, the World Bank's eMBeD unit, and the Behavioral Insights Team, Ol specializes in making behavioral science genuinely global, culturally attuned, and locally grounded.