

The Enterprise Edge — Seattle | Virtual Masterclass
Join Bruce Scheer, Dean Edwards and Sandy Yu for a two-hour online workshop for B2B founders and revenue leaders selling into complex organizations.
We will work through three connected motions:
Value Edge — Shape positioning and a value story your champions can carry to their buying group.
Approval Edge — Prepare for Procurement, Finance, Legal, Security and AI governance questions.
Expansion Edge — Make delivered value visible and uncover account growth opportunities.
Expect practical frameworks, application and peer discussion. Bring the revenue motion costing you the most.
Tuesday, October 27, 2026 • 5–7 p.m. Pacific (PDT) 100% virtual via Zoom. Joining details will be shared with approved registered attendees.
Admission is free. Limited to 300 participants; registration requires host approval.
Before the session, take the Enterprise Edge assessment: https://getenterpriseedge.com/assessment/