LinkedIn: Company profile VS personal profile? Let's discuss (for Marketing Leaders)

​As a LinkedIn strategist, I'm constantly asked this question, particularly by marketing leaders. It feels really difficult to know where to put marketing efforts when it comes to LinkedIn. For example, should you invest in the founder and leadership profiles, or should you just double down on the company page?

​I'm going to tell you my thoughts in this 1-hour discussion.

​Limited spots, specifically reserved for marketing leaders.

​Amy Weidner is the founder of BOLD, a LinkedIn agency that helps founders build BOLD and relatable personal brands on LinkedIn. Her following is 28,000+ strong across platforms, and her own LinkedIn content has generated 8 million+ organic impressions in the last year alone. Amy has worked with brands like Gartner, Twitter, Workday, Aer Lingus, Chapter 2, and other leading brands and creators, helping them utilise LinkedIn as a tool for growth. Amy was also part of the LinkedIn Top Voice programme in 2025, meaning in the top 1% creators on the platform.