Retail AI CounciI Industry Reception – The AI Standards Launch
Join us for an exclusive evening kicking off the Shopper Context Protocol Working Group
The Retail AI Council is bringing together retail and technology leaders for an intimate reception during NRF 2026. This is where the future of customer relationships in agentic commerce begins.
Why This Matters Now
With one-third of consumers already using personal AI agents in their shopping journey, brands face a critical moment. Without the right infrastructure, these AI interactions start from zero, stripping away years of customer loyalty, preferences, and history. What was once a familiar experience with a trusted brand suddenly feels impersonal and anonymous.
The Retail AI Council is launching the Shopper Context Protocol (SCP) Working Group to solve this challenge. SCP is an open, privacy-preserving standard that ensures customers can maintain their relationship data with retailers across any platform, AI assistant, or channel they choose. It's about making sure that as commerce becomes increasingly agent-led, shoppers aren't reduced to anonymous clicks.
What to Expect
This isn't just another networking event. It's your opportunity to explore the future of retail AI with industry pioneers. Whether you're curious about how AI agents are reshaping commerce, interested in learning more about open standards like SCP, or simply want to connect with innovative retailers and technology leaders who are navigating this transformation, this evening offers meaningful conversations that matter.
For those interested in deeper involvement, early participation in the Working Group offers the chance to influence how these standards evolve.
Media Coverage
Journalists and leaders from the following organizations will be in attendance: Bloomberg, CNBC, CPGmatters, Progressive Grocer, RetailWire, Retail Dive, Retail TouchPoints, Reuters, and The Wall Street Journal.
Attendance is for senior retail executives and by invitation only. Join the waitlist to be considered for an invite.