How to Build and Scale a Meta Ads Campaign
FoundersHK is excited to welcome you to our virtual fireside chat on Oct 8th (Thu) at 5 pm Pacific / Oct 9th (Fri) at 8 am HKT.
Join us for a practical session on running Meta ads for your startup. Our guest Harold spent over a decade at Meta and now teaches founders and marketers how to actually run paid campaigns, from first dollar to scale, without lighting budget on fire.
Topics include:
Whether Meta ads make sense for your startup, and when they don't
Setting up a campaign properly: structure, audiences, budgets, and what to leave to the algorithm
Building creative that performs, and how far AI tools can take you
Reading your results: which metrics matter, which ones lie, and how long to wait before judging
Knowing when to scale a winning campaign, when to hold, and when to kill it
Common ways founders waste ad spend, and how to avoid them
Current best practices, and which old playbooks no longer work
Perfect for founders, marketers, and growth leads who are running Meta ads now or planning to start, and want to spend their budget with more confidence.
About Harold Hing (Guest Speaker)
Harold Hing spent 14 years at Facebook and Meta helping advertisers grow through paid social. As a Client Solutions Manager he worked with some of the platform's largest direct-response advertisers, including Amazon, eBay, Adidas, Nike, Gap, and Netflix. As a Client Partner he worked with VC-backed startups that were spending most of their revenue on Meta, and helped them scale.
He has also been the advertiser. Harold led paid social for Oculus and Portal, running campaigns across Meta, LinkedIn, Reddit, and Twitter for the original launches and later for Quest 2 and Portal TV. He finished his time at Meta as an Industry Manager on the Amazon account.
Harold now runs an independent consulting practice that helps small businesses and consumer brands with paid social and AI. Since 2019 he has also run paid social for a direct-to-consumer fashion brand, which he started as a test of whether what works for the biggest advertisers also works for small ones. It helped get that brand out of debt.
About Jonny Chan (FoundersHK Mentor / Host)
Jonny Chan spent nearly seven years at Coalition, a cybersecurity insurance startup based in the San Francisco Bay Area, where he built and led B2B growth marketing across paid channels, demand generation, and AI-driven go-to-market workflows. Prior to Coalition, Jonny worked at Facebook and led the user acquisition team at ipsy (funded by 500 Startups), one of the largest beauty subscription companies in the US. Jonny also worked at various marketing agencies, helping startups and Fortune 500 brands such as Intuit, Procter & Gamble, and Target with their paid user acquisition efforts. Jonny received his B.S. degree in Cognitive Science from the University of California, Los Angeles.
Contributions
Built a B2B demand generation engine at Coalition, leveraging AI, go-to-market technology, account-based marketing ads, and an automated outbound stack to generate a predictable, qualified sales pipeline
Was the 1st hire as an adversarial marketer/white-hat operator at Facebook, where he played a key role in discovering product vulnerabilities before bad actors could exploit them. Special projects included safeguarding the integrity of US midterm election ads, combating e-commerce fraud, and eliminating misleading lead generation advertising
Led a team of growth marketers managing a 7-figure monthly advertising budget across paid social, display, real-time bidding networks, and native advertising, while maintaining a healthy profit margin, achieving a short payback period, and ensuring high customer lifetime value (LTV)
Helped ipsy, the largest beauty subscription service in the US, expand its paid subscriber base from 700,000 to 2.5 million in just 3 years
About FoundersHK
FoundersHK is a nonprofit, nonpartisan organization with the mission to build Hong Kong as the next tech hub of the world.
FoundersHK is a global community of entrepreneurs, technology leaders and investors passionate about propelling the next generation of Hong Kong founders to scale and thrive in all parts of the world. FoundersHK is an entryway for Hong Kong founders to Silicon Valley and the rest of the world. We put the right people together, to help Hong Kong founders become an integral contributor to the global community of tech innovation leadership.
FoundersHK is a community where we skip the bullshit, get right to work, and deliver results. For that is the essence of the true Hong Kong spirit.