Inviting, Not Convincing: Printing 5* Leads With Micro-Cult Messaging™️
If you're a coach or consultant who's ever gone 40 messages deep in a DM conversation...
🚨 DON'T MISS OUT: We'll be going LIVE on Zoom, but if you can't make it live, grab a ticket anyway. The recording, workbook, and bonus prompts will land in your inbox the day after
Click here for the full details
Or you’ve been on a sales call that was scheduled for 30 mins
But somehow, you’re still on Zoom 1h later…
Answered every question...
Handled every objection...
And then watched them type, or say through the screen the seven most expensive words on the internet...
"I just need to think about it"
...this one's for you
Don't stress....
I've got you covered 🫡
I haven't done a sales call in quite some time
5.30pm on Friday 18th October, 2024
Which means it’s been 20 months and 18 days since my last one
Scale20™ runs entirely without them
No discovery calls, no closing scripts, no chasing for clients
Since I’ve stopped doing calls, I’ve 10x the size of my business
Collected over $1.5m in cash
But it’s not just me
We’ve helped a tonne of online experts make this transition over the past 18 months too
Like Josh who’s business is growing 4x faster without calls
Or Louis, who has his first $100k+ month….without calls
And Frederik who makes $80k+/month with his consulting business
Also, with zero calls
This is REAL WORLD shit our members are living every single day
On Wednesday 15th July I'm going live with the Scale20™️ crew, lifting the hood on the exact messaging system that makes this possible....
Micro-Cult Messaging™ - the magnetic messaging that’s like crack for Dream Clients (and garlic for the Energy Vampires)
The Pre-Sold Post™ - the content that converts followers into dollars
The Internal Dialogue Map - the psychological blueprint that drives Ass-Off-Fence Energy™️
It’s taken nearly 2 years to refine this
So we've never shown how this works
Until now....here’s what we’ve got going on…
↓
What's going on….
We're lifting the hood on exactly how we've built messaging into Scale20™ that does the selling BEFORE any conversation happens....so we
Get five-star leads messaging US, already sold, already sure
Repel the energy vampires and toe-dippers before they ever reach the DMs
Kill the sales call habit for good (and get those hours back)
Stop discounting and over-delivering just to drag deals over the line
But ultimately, help our crew sign dream clients by INVITING them in....not convincing them one exhausting conversation at a time
The Backstory
Why you need to pay attention…
Three years ago I was doing it the "right" way
I was following the playbook my mentor had given me...
Step 1️⃣: Running expensive follower ads to start conversations with new followers
Step 2️⃣: Convince these ice-cold strangers to get on a call with me without them knowing what I do
Step 3️⃣: Fill my calendar with ice-cube calls with unqualified strangers that never went anywhere
Spending hours every day in my DMs, begging randoms to book sales calls
It sucked ass
So I made a punt
I noticed the creators winning biggest weren't chasing anyone
Their audiences arrived pre-sold
And I decided to figure out why
The answer wasn't better closing
It was better messaging
Messaging so specific it filtered out the wrong people and made the right people feel like I was reading their mind
Fast forward to today: I swapped convincing for inviting
It’s the core conversion mechanism of our One Simple Flywheel™️ Model
No sales calls
No selling
I invite people to raise their hand when they feel ready
People read the content, decide on their own, and message me when it’s time
And this quarter, inside Scale20™, we've gone all in on conversion
This workshop is the front door to everything we've learned in nearly 2 years of selling high-ticket without calls
The game has TRULY changed here
Because here's what everyone gets wrong...
They think conversion happens in the conversation
The call
The DMs
The pitch
The objection handling
So when sales are slow, they try to fix the close
Better scripts
Better frameworks
A new sales mentor…
But think about what a sales call actually is....
It's a trial
You're the defence lawyer, the evidence, AND the guy in the dock
Every single time
Arguing your case from scratch to a sceptical jury of uno
Exhausting
Unscalable
And completely unnecessary
Because here's the shift....
Conversion doesn't happen in the conversation
It happens in the messaging in your content, long before the conversation exists
When your messaging speaks the EXACT lines already running through your dream client's head...
"Why is it always the people with no money who message me?"
"I'm posting every day and I couldn't tell you which post has ever made me a sale"
"There has to be another way than these bloody calls"
...something weird happens
They stop needing convincing
Because there's a specific feeling a prospect gets when your content describes their situation better than they can
"How the hell does this guy know exactly what's in my head?"
That feeling has a name
Ass-Off-Fence Energy™
It's the moment a fence-sitter stops weighing you up and starts moving towards you
Nobody pushed them
Your messaging just made the fence unbearable to sit on
The verdict is already in before they ever message you
The DM becomes admin
That friction-full "sales conversation" becomes an "Effortless Enrolment" process instead
That's inviting, not convincing
Here’s the plan
↓
The Plan
Here's what we're doing…
In this LIVE 2-hour Behind-The-Curtains Masterclass on Zoom, we're lifting the hood on the messaging system that lets Scale20™ sell high-ticket with zero sales calls
No gate keeping
You'll see everything
Stripped back…
Laid bare..
Naked
So you know exactly what your messaging needs to say to have five-star leads arriving pre-sold
This is the IDEAL workshop for you if you want:
✅ Leads who message YOU, already sold: no pitch, no dance, no 40-message marathons
✅ A pipeline dense with five-star buyers, not a swamp of lukewarm maybes
✅ To repel energy vampires BEFORE they reach your calendar, so every enquiry is actually good
✅ High-ticket sales without a single sales call: selling that feels like opening a door, not pushing a boulder
✅ Messaging so sharp your dream clients think you've been reading their diary
Time zones 🌍
🚨 DON'T MISS OUT: We'll be going LIVE on Zoom, but if you can't make it live, grab a ticket anyway. The recording, workbook, and bonus prompts will land in your inbox the day after
4pm London
5pm Paris
11am New York
8am LA
7pm Dubai
11pm Bali
1am Sydney (grab the recording, legends)
What we're covering
Part 1️⃣ | 4:00-5:00pm UK | Tom
Micro-Cult Messaging™: the system that does the selling before the conversation
Most coaches are one upstream fix away from never needing a sales call again...and they're spending their money on closing courses instead
We're building your Micro-Cult Messaging™ in three decisions:
Decision 1️⃣: Stop fixing the close ❓
Why your conversion problem lives upstream of the conversation, and what it's actually costing you (we'll do the maths live on what this is costing you...bring a calculator and a strong stomach…it could be painful)
Decision 2️⃣: Get inside their head 🧠
The Internal Dialogue Map: how to get the exact lines running through your dream client's mind onto paper, so your messaging meets them where their thoughts already are
This is the blueprint behind Ass-Off-Fence Energy™...when your content reads their mind, staying on the fence stops being an option
This is a working session
You'll build your map live on the call
Decision 3️⃣: Publish The Pre-Sold Post™ 🧲
The three moves of Micro-Cult Messaging™ in the wild:
Repel ⚡ Draw lines that push the wrong people out and pull dream clients closer
Dissolve 🧪 Kill their objections in your content before they're ever voiced
Invite 👉 Invitation language that assumes the sale already happened...because it did
What you'll walk away knowing:
Why leads ghost after the price reveal (and the messaging that stops it)
How to write from your prospect's skull instead of about your offer
The exact structure of a Pre-Sold Post™, with real examples from my own content
Part 2️⃣ | 5:00-6:00pm UK | Open Q&A + Masterminding
Honestly, this might be the most valuable part of the workshop....
Bring your messaging
Bring your questions
Bring the DM conversation that died at the price reveal
Real messaging
Real fixes
Live
Who this is for ✅
This is for you if you're already running a coaching, consulting or expert business with real clients and real revenue...and you're done convincing strangers one conversation at a time
⚠️ DISCLAIMER: if you’re below $10k per month you shouldn’t be thinking about not doing calls - calls are your market research tool until you’ve hit consistent $20k months (closing one new client per week) BUT, the contents of this workshop will help you understand what content to be creating so that down the line, if you want to move away from calls…you can!
More specifically, you're the right fit if:
✅ You're doing consistent months and you know lead QUALITY is your bottleneck, not lead volume
✅ You're posting content already, but you suspect it sounds like every other coach on the app
✅ You hate sales calls (or you're doing them and quietly dying inside)
✅ You're willing to sharpen your messaging even if it means repelling some people
✅ You're a doer...you'll build your map on the call and post your first Pre-Sold Post™ that week
Who this isn't for ❌
I'd rather be straight with you than have the wrong people in the room…
❌ You're brand new with no offer and no clients yet...get traction first, this will still be here
❌ You want someone to write your messaging FOR you...this is a workshop, not a copywriting service
❌ You're looking for magic DM scripts to send cold strangers...that's the convincing game, we're leaving it behind
❌ You won't implement...if the playbook is going to die in your downloads folder, save your hundred bucks
❌ You think more leads solves everything...this workshop will actively try to change your mind on that
🚨 DON'T MISS OUT: We'll be going LIVE on Zoom, but if you can't make it live, grab a ticket anyway. The recording, workbook, and bonus prompts will land in your inbox the day after
Grab a ticket now 👇
Here's the bit I want you to notice....
If you've read this far, something interesting has already happened
Nobody called you
Nobody pitched you
Nobody handled your objections
You read a page, recognised yourself in it, and decided on your own
That's Micro-Cult Messaging™
You just felt it work
Now imagine YOUR dream clients feeling that about YOUR offer
That's what we're building on Wednesday
You're not paying $100 for a workshop
You're buying 2 years of testing, tweaking and figuring out, compressed into 2 hours
If you’re serious about building your business, I’ll see you there
-TY