

From Freelancer to Funded — Freddie McKenzie
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Freddie McKenzie started out as a freelance videographer trying to work out how to make money from his craft. He went on to build a creative production agency, sold it at 25, and now runs an AI startup that has raised over $2M in venture capital. The thread running through all three is the same: good systems, clear processes and a single source of truth.
In this session Freddie shares what actually changed when he stopped selling his hours and started building something that could operate without him. He'll cover the systems he set up in Notion, a few he got wrong, and how to tell the difference between a business that scales and a job with better branding.
Whether you're a freelance creative who has thought about building something bigger, or a builder wondering whether your idea could be venture scale, you'll leave knowing what to put in place first.