Fireside Social: The eTail Gathering for Commerce Leaders
Conferences like eTail are fantastic for industry breadth, but the most valuable insights often happen off the trade show floor.
This is an intimate, invitation-only evening for leaders and managers of Canada’s leading commerce and technology companies ($10M+ revenue). No keynotes, no panels, and absolutely no sales pitches, just good drinks, good food, and unfiltered conversation with peers who are navigating the same digital transformation challenges you are.
We are bringing together a curated group of Canada's top operators to decompress after Day 1 of eTail. Whether you’re scaling a D2C brand, navigating omnichannel retail, or building the tech powering it all, this is your space to connect authentically.
Why Attend
🛡 Escape the Noise Step away from the expo hall hustle. This is a sanctuary for high-level operators to relax and speak openly without being sold to.
🤝 Curated Peer Group The room is strictly vetted. You will be surrounded by founders and CEOs managing $10M–$1B+ P&Ls. The conversations start at a higher baseline.
💡 Real Talk, No Fluff Discuss what’s actually happening in the market, supply chain realities, acquisition costs, and leadership hurdles, under the Chatham House Rule.
🍸 Premium Hospitality Enjoy top-tier cocktails and appetizers on us. We believe great connections happen over great hospitality.
Who This Is For
This event is strictly designed for influencers decision-makers who are directly involved in scaling retail and digital.
Leaders & Managers of D2C brands, omnichannel retailers, and vertical marketplaces.
Revenue Threshold: Companies generating $10M+ in annual revenue (or high-growth scale-ups approaching this threshold).
Sector Focus: Retail, E-commerce, Consumer Tech, and Enabler Tech.
Please note: In the spirit of open peer dialogue, we generally do not accept service providers, agencies, or vendors unless they are Founding Partners of Fireside.
What to Expect
A relaxed, standing reception format (easy to circulate and meet people).
Introductions facilitated by the Fireside hosts to ensure you meet relevant peers.
Strict confidentiality regarding business numbers discussed.
A hard stop at 9pm so you can rest up for Day 2 of the conference.
Event Details
📍 Location: 303 Bay St., Toronto, ON M5H 4G4 (A 15-minute walk from the eTail conference center).
👗 Dress Code: Smart Casual / Conference Attire.
💰 Cost: Complimentary for approved guests (Sponsored by Fireside).
Reserve Your Spot
Space is capped at 35 attendees to maintain intimacy. Please request your spot early.