Workshop: Mastering HubSpot: Practitioner's Guide for Events

​A practical guide to using HubSpot to drive event sales, enhance attendee experiences, simplify post-event workflows for organizers, and unlock new opportunities for monetization, pipeline development, and lead nurturing.

​Drawing from hands-on experience, this session explores how event professionals can structure pipelines, manage inbound and outbound leads, automate follow-ups, track multi-stakeholder opportunities, and turn event engagement into measurable revenue. Attendees will leave with practical workflows they can apply immediately—without overcomplicating their CRM.

You'll need a free Event Tech Live badge to get into the venue. Register at http://eventtechlive.com if you haven't already.

​About Event Tech Live

​Event Tech Live is the world’s leading conference and exhibition dedicated to event technology, taking place at Excel London on 11-12 November 2026. Now in its 13th year, the event brings together 3,000+ event professionals, buyers, and the world’s top event tech companies under one roof.

​Across four dedicated stages – the Main Stage, AI & Innovation Stage, MarTech & Growth Stage, and Experiential & Engagement Stage – attendees get direct access to cutting-edge education from the most respected voices in the industry.

​A curated Hosted Buyer Programme connects qualified buyers with leading suppliers through structured, pre-matched meetings. The exhibition floor showcases the latest innovations in event technology, event management software, and solutions from around the globe.

​Whether you’re looking to discover new technology, benchmark your strategy, or build the relationships that move your business forward, Event Tech Live is where the event technology industry comes together.