Building GTM Motion as a Solo PMM in B2B and B2C

​When you’re the only Product Marketing Manager in your organisation, you wear every hat, from strategy to storytelling, enablement to execution.

​This live session will explore how solo PMMs successfully build, execute, and scale Go-To-Market (GTM) motions across both B2B and B2C environments, even with limited time, data, and resources.

​We’ll unpack how GTM differs across contexts, what frameworks to lean on, and how to balance strategic thinking with hands-on delivery when you’re doing it all.

​🎯 What You’ll Learn

• ​How GTM strategy look different in B2B vs B2C

• ​Frameworks and processes to build repeatable GTM motions

• ​How to prioritise and collaborate as a solo PMM

• ​Key metrics that define GTM success

• ​Advice from PMMs who’ve done it, and survived to tell the story

​🎤 Meet the Speakers

​This session brings together experienced PMMs who’ve built GTM systems from scratch across different industries:

• ​Jason Oakley

• ​Lade Falobi

• ​James Praise

​Moderated by Olajumoke Adigun, Product Marketing Manager .

​👥 Who Should Attend

• ​Solo PMMs or first PMMs in an organisation

• ​PMMs in early-stage startups or fast-paced teams

• ​Marketers transitioning into product marketing

• ​Founders or GTM leaders looking to understand PMM’s impact

​🎁 Why You Should Join

​No fluff, just real insights, frameworks, tactics, and lessons from PMMs who’ve built GTM from the ground up.

​You’ll leave this session with clarity on:

• ​How to design your GTM motion

• ​How to measure its success

• ​How to thrive when you’re a team of one

​🗓 Save your seat and join us live!