HTN Lunch & Learn: Healthcare Marketing & Content Strategies with Dr. Geeta Nayyar

Health Tech Nerds

Zoom

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About Event

Consumers are constantly inundated with content from a range of channels — like TikTok, Instagram, TV-ads, among others — making it difficult for any company to cut through the marketing noise. Within healthcare, where a company's products and services directly impact patient health & wellbeing, that task is even more complex, as organizations must balance compelling story telling with legitimate claims that appropriately align with product outcomes to protect consumers.

To help shed some light on good healthcare marketing strategies, we'll be joined by Dr. Geeta Nayyar, healthcare technology leader, former Chief Medical Officer of Salesforce and AT&T, and current board member of the American Telemedicine Association. Dr. Nayyar will walk us through a case study from her upcoming book, Dead Wrong, in which she explores how the Cleveland Clinic leveraged patient-centered stories to drive its marketing flywheel at the enterprise level.

We look forward to seeing you there!