Reading the Signals: 2026 Media Trends & How To Prepare For the Ember Months Campaigns

​2026 has already brought some interesting shifts in the media space from the way audiences consume content to the formats, platforms, and ideas getting attention.

​In this session, we’ll take a closer look at some of the biggest media trends we’ve seen so far this year, using real campaigns and case studies to understand what’s actually driving these changes.

​We’ll also look ahead to the ember months: what trends are likely to shape the rest of the year, what moments to watch out for, and how media practitioners can spot opportunities and plan around them.