Industry Outlook 2027: Preview of Gen Alpha as the Future Market
The next generation of consumers is already shaping the market. Growing up with AI, algorithms, and creator culture, Gen Alpha is developing new expectations that will influence the future of brands, commerce, and consumption.
This year’s Populix Industry Outlook 2027: Preview of Gen Alpha as the Future Market explores how Gen Alpha and their Millennial parents are reshaping influence, household decision-making, and purchasing behavior. Discover what brands, institutions, and decision-makers should pay attention to today to better prepare for the consumers of tomorrow.
📅 Tuesday, 8 December 2026
🕘 09:00–15:00 WIB
📍 Garuda Spark, fX Sudirman, Jakarta
Session highlights:
✅ Preview of Future Market, Understanding the Consumers of Tomorrow — Explore the cultural, technological, and household shifts shaping tomorrow’s consumers and what they mean for brands today.
✅ New Gen, New Needs, New Solution — Discover how technology, entertainment, pop culture, and digital trends shape Gen Alpha’s preferences and relationships with brands.
✅ Gen Alpha Kids, Millennial Parents — Understand the evolving family buying journey, where parents’ considerations and children’s preferences jointly influence purchasing decisions.
✅ Brainrot or New Literacy? — Live Gen Alpha Observation Room — Observe Gen Alpha’s responses in real time to uncover how they interpret humor, trends, online culture, and communication.
Connect with fellow business leaders, decision-makers, and consultants through networking sessions, and gain insights to inform your approach to the next generation of consumers.
Seats are limited. Register to be part of the conversation shaping tomorrow’s market!