SEO Latvia Meetup #7

​Speaker: Georgijs Ņikoļins, Off-site SEO Team Lead

​Topic: How to create a successful data-driven digital PR campaign

​Description: How to design a digital PR link-building campaign that will generate backlinks, brand mentions, and authority without knowing anything about the topic or country before launching the campaign.

​Learn how to choose a topic, find data, process it, write an article, and pitch it to relevant journalists.

​Speaker: Oleg Orlov

​Topic: Tracking AI-Driven search - measuring AEO impact on business

​Description: AI search takes over SEO. We have recently seen drops in all the metrics. But what are people searching for in AI, and how can we measure on a large scale what AI says about brands? The topic will cover AI measuring tools and other tips and tricks on how to evaluate the impact of AI on businesses.

​Speaker: Mykolas Bartkus

​Topic: Link Building in 2025: What Works vs. What Doesn’t

​Description: I’ll walk you through the link acquisition tactics that work for me right now and the ones that don’t, with a quick explanation of why. For each approach, I’ll share practical tips you can apply immediately to improve your success rate and avoid common mistakes.