The Authority Engine: How to Build a Body of Work and Email Marketing Strategy to Power It
A free roundtable for consultants and credentialed professionals, co-hosted by Erica Holthausen and Bev Feldman.
Plenty of people in your field have the same credentials you do. What sets you apart isn't just what you know, it's how you see it: your takes, your frameworks, your reads on your industry.
That unique viewpoint is what actually builds authority.
But most experts never turn it into a body of work, and the ones who do usually pour it all into LinkedIn, a channel you don't own, with an algorithm that decides who sees it.
Email works differently. It's a channel you control, going to people who raised their hand to say, "I want to hear from you!"
That's what this roundtable is for: building the body of work that carries your viewpoint, and the email strategy that puts it in front of the right people consistently.
What to expect
This will be an informal (read: no slide deck!) but structured conversation so that you leave with an understanding of:
How to create a cohesive body of work and structure articles that carry your unique viewpoint
Why email is an effective tool for relationship building, and how to build a sustainable cadence with subscribers who actually opted in to hear from you.
What authority development and business development look like when your viewpoint and your email strategy are working together.
Who this is for
Coaches, consultants, and credentialed professionals who want to be known as an authoritative expert in their field and want an owned channel to actually market and share that expertise, instead of renting attention on someone else's platform.
If you've got a viewpoint worth sharing but no real system for building on it or getting it in front of people, this is for you!
Meet your hosts
Erica Holthausen of Catchline Communications is an authority development strategist for independent consultants.
Bev Feldman of Your Personal Tech Fairy is an email marketing strategist and Kit Certified Expert for credentialed professionals.
A quick note: registering for this event adds you to our list for event logistics and reminders only. It does not automatically subscribe you to either of our newsletters. We'll share how to opt in during the event, if you want more.