

AI Transformation Masterclass: From Playbook to ROI
This is a How to Web event taking place during How to Web Conference 2026, exclusively available to How to Web Conference ticket holders - hosted by Sara Maldon, Head of Business Automation & AI at Make.com/.
A 90-minute masterclass for senior operators and enterprise leaders who own an AI transformation in their organisations.
The end-to-end process of running one: how to kick off (setting up a leader, launching first projects, selecting tooling, assembling your champion group), what to expect as you scale, practical case studies of successful and failed projects, live examples of AI-native processes in selected departments, and a framework for measuring impact & ROI. For anyone who needs to move from "I need to make AI work in my company but I'm not sure how" to leading the change.
See you at How to Web Conference!
How to Web Conference brings together 3,000+ builders, founders, investors and tech professionals for three days of conversations, connections and ideas worth taking further.