Global Stage: The Business of the FIFA World Cup

​The FIFA World Cup is the largest sporting event in the world, and the 2026 tournament will be the biggest yet – featuring 48 teams, 16 host cities, and over 100 matches across the U.S., Canada, and Mexico.

​With billions in global viewership and massive economic impact – including tens of billions in projected output and hundreds of thousands of jobs created – the World Cup represents a unique intersection of sports, business, media, and global culture.

​This panel will explore how leagues, brands, media companies, and host cities are preparing for and capitalizing on the 2026 FIFA World Cup, with a focus on partnerships, fan engagement, hospitality, and global growth.