Inside AI Search: The CMO Playbook for Brand Discovery

​Semrush Villa — Terrace, Cannes, France

Invite Only · First come first served · Maximum 20 attendees

​An invite-only session on how to be the brand AI recommends, not just mentions.

​Hosted by Semrush’s Director of Online Visibility Leigh McKenzie and Head of Customer Education & Community Rita Cidre.

​Buyers used to weigh the options before deciding on a purchase. AI agents are doing the weighing and selecting, and buyers simply confirm the pick. That moves the decision earlier, when a machine decides which brands make the shortlist and which ones it trusts enough to recommend. If you're not the preferred answer, your buyer may never get the chance to be won over.

​In this hands-on workshop, Semrush Director of Online Visibility Leigh McKenzie presents the AI Search Operating System: a clear way to map where your brand shows up in AI answers, where it gets overlooked, and what to do so AI recommends you with confidence.

​Leave with a real way to audit and improve how AI represents and recommends your brand.

​What's covered:

• ​How AI decides which brands to cite, and which ones to recommend

• ​How to map your brand across the four layers that determine whether AI can find and recommend you: Discoverability, Clarity, Authority, and Trust

• ​Where to focus first to close the gap between mentioned and preferred

​Who's in the room: Organic growth leaders at enterprise brands, including Adobe SVP Marketing Patrick Brown, Growth Advisor Kevin Indig, and Wix Head of AI Search & SEO Communications Crystal Carter.

​The Semrush Villa is an invite-only space above the Croisette. This session will not be repeated.