From Job Title to Personal Brand: Find Your Value and Show It on LinkedIn.
Before anyone replies to your message, they search your name. What they find in five minutes becomes your story.
With AI writing more and more of what we read, a job title is no longer enough. The people landing new roles and business opportunities can say clearly what they bring to the table, and they sound like themselves while doing it.
In this session, two marketing leaders share how to build a personal brand that works. They'll cover the strategy, plus the wins and mistakes from building their own.
Stefanie Del Moral will show how to build an authentic presence on LinkedIn and turn visibility into opportunities.
Elena Zhigalina will cover what sits underneath every strong personal brand: a clear value proposition, why someone should pick you over the alternatives.
Join us on Wednesday 21 October at 18:30 at Aticco Castellana if you want to create, reshape or sharpen your personal brand and get a clear answer to "what makes me different?"
After the presentation, we'll held a networking session with finger food, bevarages and luxury tea sponsored by Zencha.
Who are we?
Stefanie Del Moral: With over 13 years of experience in marketing across multinational companies and a range of industries, Stefanie launched "Club del Crecimiento Personal" in 2025, a personal growth community based in Spain. She currently works as a content manager and mentors professionals on how to build an authentic and sustainable personal brand.
Elena Zhigalina is a marketing and brand leader with 15+ years building company and personal brands across energy, tech, SaaS and finance, in both B2B and B2C. She drove marketing at companies including DLL, zolar, Jimdo and trivago, and also works with startups and scaleups. She is a founder of MAD Marketing Club, a Madrid community for marketers.
Main toppics:LinkedIn
Personal Branding
Value proposition
Marketing
Agenda:18:30 Door opening
18:50 Welcome
19:00 Presentations begin
20:10 Q&A
20:20 Networking w/ finger food, bevareges and tea.
21:00 Event ends
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