The ShopMy Playbook | how modern brands turn creators into revenue
THE SHOPMY PLAYBOOK
How modern brands turn creators into revenue
A tactical, 90-minute performance affiliate workshop for Dream Ventures founders and their marketing teams on how to set up gifting at scale, recruit aligned tastemakers, structure commissions and drive sales with ShopMy.
Led by Ali Kriegsman, ShopMy growth consultant and founder of Cashmere Street Studios, whose team manages and grows 12 ShopMy programs across beauty, jewelry, skincare, luxury ready-to-wear and more, for brands sold at Ulta, Credo, Sephora and Target as well as DTC-only brands.
Quickly, what is "performance affiliate"?
Performance affiliate refers to influencer gifting and influencer partnerships where brands pay partners (influencers, Substackers, TikTokers, creators) based on the measurable sales they drive. Creators are incentivized to share and link your products with their audience, because when they generate sales, they get rewarded.
Who this is for:
Founders, marketers and e-commerce operators who are confused about performance affiliate marketing and want a crash course on the operating system that powers it. Brands like Khaite, Prada, Crown Affair and SET Active all use ShopMy to source affiliate partners and scale gifting programs that convert.
Teams who have done creator outreach or gifting in the past and want to learn how the landscape is changing. ShopMy isn't just for big or funded brands, and this session covers how affiliate tools lower the barrier to entry for smaller, newer or self-funded brands without a huge budget.
Marketers who want to expand their toolkit, since more and more brands are hiring for performance affiliate roles in-house.
Current performance affiliate marketers who want to gut-check their strategies or build community.
What you'll learn:
How ShopMy works, through a screenshot-based walkthrough of the software and the data it reveals
How to run a "manual gifting program" if you're not paying for ShopMy's bulk gifting tools but still want to offer affiliate commissions
How to discover brand-aligned creators, partner on gifting and increase gifting acceptance rates
Why performance affiliate is both a funnel and a flywheel: ongoing outreach, nurturing, relationship building and program refinement based on data
How to turn one-and-done creator relationships into long-term partnerships
How to use ShopMy's financial incentives and tools to motivate creator posts and mentions
How ShopMy works as both a marketplace and a SaaS tool, and how that shapes the way you calculate ROI
Where influencer gifting and performance affiliate are heading, based on two years inside the tool and real interviews with creators doing $1M, $30K and $5K in monthly sales
October 8, 2026 · 90-minute virtual workshop · For Dream Ventures founders
Hosted by Dream Ventures Accelerator. Annie Evans and Kelley Arena are angel investors who've deployed over $20M through angel syndicates and backed 50+ companies, including Chillhouse, Superpower, Alice Mushrooms, Sleep or Die and Hey Jane. Through DVA they've helped 250+ founders raise more than $25M.