​Measuring profit for BFCM

​Direct to Consumer ecommerce channel workshop for ecommerce pros, digital marketing managers, or operators with accountability for measuring results and profit around Black Friday Cyber Monday.

Learning agenda will be adapted to who is in the room, facilitated by Dan Hansfield of Datasmith and Patrick Scott Pitman.

Lunch Q&A with Wunderkind, sponsor of the workshop.

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​Workshop topics

​1. Calculating LTV and pLTV for BFCM cohort

​​2. Forecast results if did nothing special for BFCM

​​3. Calculate lift needed for every discount level

​​4. Set 2026 breakeven CAC

5. Plan your 2026 returning customer surge

​Why participate in Frankly eCommerce workshops?

​Perspective

​Your opportunities or problems can be better understood when you have the perspective of others in a similar role. Prioritize with a new perspective gained from learning how companies like yours are operating.

​Collaboration

​Bring ideas, questions, examples and we'll consider them together with our shared experience. Growth and mid-market brands with sufficient order volumes to draw conclusions.

​What's working now

​In the weeks leading into BFCM, you want every advantage. Is there something new, or something old, that's delivering results now? Join a discussion among peers.