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This is where the magic lives. Every week, we gather to learn, share, collaborate, and remember why we love this work (even when we don't).
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Strategy Training Sesh: 3 Approaches to Naming
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Past Event
About Event
Paid LWS Members are welcome, if you are not already a paid Member, you will need to sign up to attend this session.
The art and science of naming is mysterious to say the least, there's a full spectrum of approaches, depth, rigor, and well.. guessing.
In this session you'll get to see 3 different ways of approaching naming, from Kim Mackenzie (ex-CSO and indie naming consultant), Katherine Lee (Head of Strat at Athletics), and Laura Pearlstein-Mills (indie naming consultant). We'll share overall process, drafts, and the ultimate outcomes.
Presented by
LWS Member Events
This is where the magic lives. Every week, we gather to learn, share, collaborate, and remember why we love this work (even when we don't).
Hosted By
48 Went