The Long Form Leverage Toolkit 🛠️: Master YouTube w/ Just One Big Idea Per Week
🚨 DON'T MISS OUT: We'll be going LIVE on Zoom, but if you can't make it live, grab a ticket anyway. The recording, workbook, and 6 bonus prompts will land in your inbox the day after.
Click here for the full details 🔗
Grab a ticket now 👇
The Long Form Leverage Toolkit 🛠
If you're an online expert or educator who's been promising yourself for the last 6 months that this is the week I'll finally crack YouTube…
or
you’re confused about what to post
you’re overwhelmed by all the different strategies
you’re wondering if the algo hates you as you stay in sub 100 view prison
you’ve watched every one of Kallaway’s and Ed Lawrence’s videos…but you’re still broke af
or every week you’ve been pushing your long form filming to Thursday, then watching Thursdays turn into Fridays, then watching some of those Fridays quietly turn into nothing at all…
or you just feel you’re not getting the rewards for all the effort you’re putting in
[Or maybe you've never started YouTube at all because it just all feels too big, too serious, too expensive, and you don't even know where to begin…]
Don't stress….
I've got you covered 🫡
Because 12 months ago, I tool a spoon full of my own #FAFO medicine…and I ran an experiment…
I called it the Whiteboard of Truth
The hypothesis: see if I could win the entire week by Monday lunchtime by banking one piece of ugly ass dumbass easy to make long form content that compounded for years
Just one cam +
One mic +
One comically large whiteboard +
One belief shifting idea per week….
12 months later the results are in
What came out of it is a simple 3-part system I'm handing to the Scale20™️ crew next week…
And this is your invitation to join us to get that 3-part system and install it into your biz too
Here’s what’s going on…
What's going on….
Long form content is about ONE thing
Building RECIPROCITY (aka Good Will) with your audience
If you’ve read INFLUENCE: The Science Of Persuation by Robby Cialdini you’ll know what I’m talking about
Every piece of long form content you post, is a deposit in to your Reciprocity Bank Account
And because long form content views compound
Those deposits act as an investment that pay you for months and years
So we're lifting the hood on the exact 3-part system I've used to turn one weekly lecture into the most leveraged content asset in my entire business, so we….
Stop pushing long form to Thursdays that turn into Fridays that turn into nothing, and start Winning The Week by Monday Lunch
Find a Big Belief Shifting Idea every Monday that actually moves our Perfect Future Client toward a buying decision
Make one fat deposit into our Reciprocity Bank Account every single week, banking compounding authority that pays out for years
Multiply that one Monday lecture into a full week of leveraged content via Boomerang Content™️
But ultimately, hit the two metrics that actually matter in expert businesses: more Long Form View Hours (the King) and a bigger Email List (the Queen)….
This isn't fluff….
This is REAL WORLD shit I'm doing in MY business every single week
And our crew in Scale20™️ are as well
But this isn’t just about making YouTube content
It’s about building INSANE amounts of leverage
So you can start closing people in your inbox…
and in your DMs…
The Plan
Here's what we're doing…
In this 2-hour LIVE Masterclass on Zoom, we're walking through the exact 3-part system I've used to build the Whiteboard of Truth from zero into a full leveraged weekly content investment engine
No gate keeping
You'll see everything
Stripped back…
Laid bare..
Naked
So you know exactly what to do on Monday morning when you sit down to film your next video
This is the IDEAL workshop for you if you want:
✅ One weekly Big Belief Shifting Idea you can deposit in your Reciprocity Bank Account to gain massive amounts of trust and authority
✅ A stripped-back dumbass simple lecture format you can ship in 180 minutes from idea to posted, with a cam, a mic, a whiteboard (real or Canva) and no editor required
✅ One Monday lecture turning into a full week of leveraged content, with five downstream assets all pointing back to the source….Boomerang Content™️
✅ A YouTube channel that drives spicy hot 5* leads, banks content that converts and helps you become THE authority in your space
✅ To hop off the content hamster wheel without losing growth momentum, so you can get back to actually running your business
Times
4pm London (BST)
5pm Paris
11am New York
8am LA
7pm Dubai
11pm Bali
1am Sydney
Can't make it live?
No problemo!
🚨 DON'T MISS OUT: if you can't make it live, grab a ticket anyway. The recording, workbook, and 6 bonus prompts will land in your inbox the day after.
What we're covering
The Long Form Leverage Toolkit 🛠️
Three parts, each one a domino….
Part 1️⃣ Finding the Big Idea ❓
Where every leveraged YouTube channel actually starts
Why you don't have a content problem (you have a Big Belief Shifting Idea problem), and how to surface the belief shift your Perfect Future Client needs to make THIS week to be ready to buy
One Leveraged Lecture designed for maximum Ass-Off-Fence Energy™️ (yes….I’m trademogging that)
BONUS: I’ll give you our NEW Big Idea Engine™️ - the secret Claude skill to creating Ass-Off-Fence Energy™️ that turns followers into dollars
Part 2️⃣ Package the Big Idea as a Leveraged Lecture 🛠
The 4-part lecture structure I run on the Whiteboard of Truth every Monday
The Lecture Ritual™️ that trains your audience's nervous system to come back every single week
The Lecture Loop™️ that compounds watch time across your entire channel, not just one video
All shippable in 180 minutes start to finish
BONUS: You’ll get The Ultimate YouTube Script Consultant™️ - our Claude skill we’ve built from pulling together all frameworks the top educators on use to make banger videos
Part 3️⃣ Multiply the Lecture 📈
with Boomerang Content™️
The secret sauce to my main course…
How one Monday lecture becomes a full week of leveraged content across Instagram, email and DMs, with ManyChat triggers pulling attention back home to YouTube
The Weekly Cadence that maps 5 short-form angles to your lecture so you never run out of ideas again
What you'll walk away knowing:
How to find a Weekly Big Idea that moves your Perfect Future Client toward a buying decision
How to ship a leveraged lecture in 90 minutes start to finish, no editor required
How to turn one lecture into a full week of Boomerang Content™️ that all points back to the source to compound your investment
BONUS: I’ll give you The Angle Finder™️ - our Claude skill to turn your lecture into multiple nuggets of short form fuel that balloons your email list the week after your lecture goes live
Mastermind + Open Q&A
Honestly, this might be the most valuable part of the workshop…..
Real channels
Real Big Ideas
Real roadblocks
Open Q&A on YOUR YouTube channel, YOUR weekly idea, YOUR setup
What you'll have by the time we wrap up:
A clear weekly system for finding your Big Idea, packaging it as a leveraged lecture, and multiplying it across the rest of the week
6 Bonus Claude Skills to install the system in your business immediately:
The Big Idea Engine™️ - the secret to creating Ass-Off-Fence Energy™️ that turns followers into dollars
The Lecture Ritual™️ - how to get mentally prepped to showcase the rockstar version of you before and during a lecture
The Lecture Loop™️ - the secret hook formula to maximise channel view duration
The Ultimate YouTube Script Consultant™️ - our skill we’ve built from pulling together all frameworks the top educators on use to make banger videos
The Carousel Copywriter™️ - a simple prompt that turns your lecture into a turbo-charged lead magnet
The Angle Finder™️ - how to turn your lecture into multiple nuggets of short form fuel that balloons your email list the week after your lecture goes live
A real, working playbook for winning the week by Monday lunch every single week
A room of coaches, consultants and experts who are already building this stuff, so you're never figuring it out alone
Who This Is For ✅
This is for you if you're already running an online coaching, consulting or expert business with traction, and you know long-form YouTube is THE move you have to make and skill you have to master…
More specifically, you're the right fit if:
✅ You're doing $5k to $20k+ months with an existing offer, and you know a real brand asset on YouTube is what unlocks the next level
✅ You've already tried YouTube and got stuck, OR you're about to start and you don't want to waste 12 months figuring out what works
✅ You're serious about building leverage, not just shipping content for the sake of it
✅ You're willing to put down the cinema-grade setup and pick up a cam, a mic and a whiteboard, because structure matters way more than production
✅ You're a doer. You don't just want the ideas, you want to go away and film your first lecture this week
Who This Isn't For ❌
I'd rather be straight with you here than have the wrong people in the room…
❌ You're brand new to business and still figuring out your offer or your niche, this isn't the starting point
❌ You want someone to film and edit your videos for you, this is a workshop, not a done-for-you agency
❌ You're looking for a basic "how to start a YouTube channel" walkthrough, we're going way beyond that
❌ You're not going to film anything after the workshop. Save your hundred bucks and watch a free Ali Abdaal video instead
❌ You don't actually want to be on camera. The whole system runs on you being the face of your brand. No face, no leverage
Last thing….
There is a TONNE of noise out there about YouTube right now
Most of it is people who don't run real businesses telling you how to grow a channel for the sake of growing a channel
Or social media agencies trying to flog you $3k/month for 4 YouTube ideas….exactly what I got pitched last year
This isn't that
This is me showing you what I've actually built, inside a real consulting business, with a cam, a mic and a whiteboard, over the past 12 months
You're not paying for a lesson….
You're investing in 12 months of experimenting, iterating, breaking, and winning the week by lunchtime on Monday, compressed into 2 hours
With me right there on Zoom, walking you through every bit of it
Long form content IS the King metric of leverage
And I want the people in my world to be the Kings (and Queens) of Leverage
So you should join us
Grab your seat now! 🎟️