Get It Out of Your Head: Talk Once. Follow Up, Update, Publish

​The conversations you have with prospects, referral partners and advisors. The questions your clients bring you. A walk, a hike or a run with a friend that sparks an idea. Passing thoughts about strategy, the market, content worth making.

​That's where your expertise lives, and it's why people buy from you. Almost none of it gets written down, acted on, or turned into content for people facing the same problems.

​On November 12, I'll show you how to capture it and put it to work. Live, in the room:

​I'll wear a recorder and run a sales conversation with someone from the audience.

​Minutes after we stop, you'll watch it become a follow-up email in my voice, a CRM record updated with next steps, and a note to my team. Then I'll show you the report I get every evening: the best insights from my day, the problems my prospects are trying to solve, and content drafted for my website, socials, email and YouTube.

​You'll leave with your own version mapped out: which conversations to capture, what each one should set off, and what your first evening report would show.

​For founders and sales and marketing leaders who want their best thinking to bring in buyers, using work they already do.

​$150, lunch included. 20 seats. Approval required.