



If You Build It They (Won’t) Come: Why Strategic Storytelling Is Crucial For Startups - FSO Speaker Series
About
At Figuring Shit Out, we put on events for Founders who don't normally go to events. We didn't believe Singapore needed another panel, fireside chat or Q&A so we did the radical step of asking speakers to sit down ahead of time and think about what they wanted to say. Beyond palatable food & hopefully more than palatable networking, why schlep across town to sit in a cramped room for an hour: Perspective!
All our speakers come from fascinating career backgrounds that caused them to look at the world and think about problems in uniquely insightful ways. Each of our talks provides a unique lens on the problems facing startups that Founders can absorb to provide a new toolkit of insights for their own founder journey.
Topic
Tech founders burn thousands of hours perfecting their product. They obsess over solving technical gaps, optimize MVPs, and chase product-market fit. Then they launch and... crickets.
Why? Because nobody cares about your technology if they don't understand: 1) what it actually does, and 2) why they should care. Figuring out how to communicate both clearly is the difference between getting customers and funding and getting ignored.
This talk dissects why brilliant innovations die while mediocre products with great storytelling win. You'll learn:
Why your pitch deck puts investors to sleep (and how to fix it)
How to make complex tech sound clear and inevitable instead of confusing
The narrative frameworks that actually move money, customers, and press
Real examples of companies that nailed it versus others who crashed - and why
About the Speaker
Eric has spent a decade making weird, complex, and impossible-sounding stuff sound inevitable. Former tech/healthcare journalist turned communications exec, he's led narrative strategy for startups nobody had heard of and giants that dominate industries. He's convinced early adopters to open their wallets, skeptical journalists to say 'yes' to pitches, and over-caffeinated early investors to actually pay attention.
Event Details:
📅 Date: Tuesday, 21st October
🕒 Time: 6:30 PM - 9 PM
📍 Location: SGInnovate, 32 Carpenter St, Singapore 059911
⏰ Agenda:
6:30 - 7pm - Networking
7 - 7:40pm - Talk
7:40 - 8:00pm - Q&A
8:00 - 9:00pm: Networking & Bites
Website: https://speakers.figuringshitout.com/
WhatsApp Group: https://chat.whatsapp.com/EcdZhBqS6tWBTRSuEMChLj
Upcoming Speakers
Wild lessons for Bold Leaders
— Urmika Agarwal, Fundraising Consultant
Just Enough DevOps Process - The First Steps Count the Most
— Geoff Halprin, Fractional SRE/DevOps/DevEx
Proudly supported by Singapore Global Network
Singapore Global Network (SGN) is a division under Singapore Economic Development Board (EDB). Join SGN to become a member of a 110,000-strong global network of professionals and friends with Singapore at its heart. Learn more at www.singaporeglobalnetwork.gov.sg.
