Scale Your Sales: Masterclass & Dinner

​The Secret Behind £30m Sales Over A Decade

​One month you hit your best ever revenue. The next month it's dead silent. You're doing the same things. Posting the same content. Running the same ads. And you genuinely cannot explain why it worked then and why it isn't working now.

​That is not a motivation problem. That is not a consistency problem. That is a funnel problem... but nobody has ever shown you how to fix it.

​We're bringing founders together for an intimate dinner, and we're showing you the exact framework that makes sales predictable. The exact framework that built a real brand that hit £30m in sales, and the exact framework that we use to scale 6, 7 and 8-figure businesses today.

​The kind of predictable where you know which lever to pull to generate cash on demand. Where your content, your ads and your emails stop being separate things you're juggling and start working as one joined-up machine that feeds itself.

​You will leave knowing exactly what's broken, exactly what to do first, and exactly how to make growth feel less like a lucky month and more like a lever you can pull whenever you want.

​What To Expect

​An intimate evening designed around one thing: leaving with complete clarity on how to scale your brand.

​The night begins with welcome mocktails and the chance to connect with a room full of founders who get it. From there we move into the masterclass, a deep dive into the full-funnel framework that makes revenue predictable, followed by a live Q&A - alongside a halal 3 course dinner at one of East London's most loved restaurants.

​Meet Your Hosts

​Annissa Mohsin and Mohsin Ashraf have built and scaled multiple businesses, including a brand that hit £30m in sales. They've lived through every stage you're either in right now or trying to push through. The sleepless nights, the wasted money, the tactics that looked good on paper and did nothing. They've made the mistakes so you don't have to.

​Most people giving marketing advice have never actually run a business. They'll hand you tactics without ever teaching you the strategy behind them - which is why nothing sticks and you can't replicate a good month even when you have one.

​What Annissa and Mohsin teach is different. The founders they work with have doubled their sales in 90 days without increasing their ad spend, because they finally understood how their full funnel worked.

​When you understand how to attract, warm up and convert the right people across every channel, you stop guessing and start engineering. You know exactly which lever to pull to generate cash on demand. That is what this evening is about.