Build better brands and new revenue streams with BAM

​It's never been more important for brands to be more memorable, more aligned, and more consistent in how they show up.

And that's a great opportunity for agencies to turn that work into real revenue. This is where the Brand Asset Management (BAM) model comes in.

​For 20 years, BAM has helped 100+ brands across 30+ countries clarify their foundation and align teams — while giving agencies a proven way to deepen client engagements and grow income.

Built on 40 modular tools that invite real participation rather than compliance, BAM turns brand strategy into a repeatable, sellable offering.

​What the webinar will cover

​You'll hear from a panel of agency leaders and branding experts from around the world as they discuss:

• ​How BAM has opened new revenue streams and deeper client relationships for agencies

• ​How BAM has been applied to solve specific client challenges

• ​Advice for agencies who want to start using BAM

• ​Real experiences applying the BAM model

​What you'll get from participating

• ​See how the BAM model can become a new revenue line for your agency

• ​Hear a real example of ROI: one agency turned a modest £3,000 training investment into more than £1.5 million in client revenue

• ​Expand your point of view on B2B brand building with a pragmatic, collaborative approach

• ​Walk away with a path to diagnose brand misalignment, lead structured strategy conversations, build stronger foundations, and turn strategy into activation that sticks — and revenue that follows

• ​Learn how to take the next step into paid BAM masterclasses and specialised training for your agency

​Speakers:

• ​Liz Roberts Follett - Moderator, Associate Strategic Planning Director at Bader Rutter

• ​Andrei Stoica - Panelist, Co-founder STOICA - BBN Romania

• ​Cos Mingides - Panelist, Co-founder TRUE - BBN London

• ​Rodger Jones - Panelist, Brand Asset Management Strategist

• ​Carola Hecker - Panelist, Executive Account Director

​Built for BBN agency leaders and teams — this session shows how a proven brand strategy model can become a new, specialized offering for your agency.