Build a Substack Paid Tier That Sells Itself
I went from freelance copywriter to full-time Substack writer in a year, and my paid tier is the engine that made it possible.
In this free workshop, I'll show you exactly how to build yours, step by step, whether you're just starting your paid tier or fixing one that isn't converting.
📅 Friday Oct 9 · 9am PST, 12pm EST, 5pm GMT, 6pm CET · Free · Replay sent to all Petal + Hearth Subscribers.
Here's what we'll cover:
Your content foundation. Getting clear on your pillars, and how generous free content is what makes the paid tier sell later.
What goes behind the paywall. Drawing the free/paid line so readers feel pulled to upgrade.
Paid tier ideas. Moving past "exclusive posts" into a tier people want to belong to, with real examples from my own.
How to price it. Setting a number you can say out loud, and framing it as a clear yes.
How to create a world. Shaping the whole paid experience, from the first welcome to the community and series that give it a heartbeat.
Paywall placement. Where to put it so people upgrade without thinking twice.
Retention. The reasons people cancel, and what my own data says actually keeps them.
First 30 minutes, I teach the whole framework. Last 30 minutes, your questions, answered live.
For writers, coaches, and creators who want to take their Substack full-time!
This event will be hosted on Substack Live. Join us here: https://open.substack.com/live-stream/381014?utm_source=live-stream-scheduled-upsell
Not Subscribed yet? Do so here: https://petalandhearth.substack.com/subscribe
This workshop is part of my 75-day challenge, where I'm attempting to go from 738 → 1,000 paid subscribers in 75 days. Follow along for the real numbers, the experiments, and the lessons you can steal!