Scroll-Stopping Content: Social Media That Sells

​This workshop series is free and open to all West Tennessee food businesses and ScaleUp participants.

​​Tier: Start & Grow

​Led by Diamond Taylor, founder of Friends & Co., a creative strategist known for helping brands turn casual scrollers into loyal customers through bold, effective content.

​If you're posting consistently but not seeing real sales, this one’s for you. In this hands-on session, Diamond breaks down how to use Instagram, Facebook, and TikTok to create content that doesn’t just look good—but drives engagement and conversions. You'll learn how to craft magnetic captions, understand what hooks work, and plan a 30-day content calendar you can stick to (without burning out).

​What you’ll walk away with:
- A ready-to-post 30-day content calendar
- Sample captions with CTAs that sell