

Retention #BFCM
Turn BFCM buyers into repeat customers
BFCM inboxes are crowded, and now texts, push alerts, and Shop app deal notifications are piling on. Learn to break through by building proactive customer service into every touchpoint, with no discount or loyalty program required.
For DTC retention, email, and mobile marketing managers, and operators who own lifecycle decisions.
What we’ll do
Plan your BFCM email and SMS strategy.
Sharpen your opt-in offer.
Fix the automation flows closest to cash, in real time.
Map where proactive customer service fits at every touchpoint, using the Attuned Marketer framework.
Bring one flow, offer, or question you want to work through live. You'll leave with tailored recommendations and time to implement before BFCM.
Facilitated by Gabrielle Pitman of ebusiness pros, former host of the Austin Klaviyo Meetup and a Klaviyo Champion for the last 3 years. The agenda adapts to who’s in the room.
Why join a Frankly eCommerce workshop?
Peer benchmarks, not pitches. See how companies like yours are operating, so you can prioritize with real context instead of guessing.
Bring your real work. Ideas, questions, and examples get worked through together, with the shared experience of the room.
What's working right now. In the weeks before BFCM, every advantage counts. Hear what peers are testing and what's quietly still delivering.