Dinner SKareers - Yifan ZHANG

​A SKEMA Business School graduate (2016), Yifan Zhang has built her career in digital marketing and acquisition, specializing in growth strategy and performance marketing.

​With more than eight years of experience, including several in management roles, she has worked at Vestiaire Collective on digital acquisition and growth, particularly for mobile apps. Her expertise spans paid search, social media advertising, digital campaigns and performance optimization.

​Her journey will open the conversation on digital marketing careers, acquisition strategies, the challenges of growth in a fast-moving company, and the skills and paths available in this field.

​A great opportunity to see how data, marketing and experimentation come together to drive business growth.