Is Your Positioning Worth The Cringe Tax?
You’re posting. You’re networking. You’re putting yourself out there. So why isn’t it bringing in clients?
Every time you show up online, you pay the cringe tax: the awkwardness of talking about yourself, asking for the sale, and hoping someone notices. That tax is only worth paying if your message is clear enough to stick. Most solopreneurs pay it and get nothing back, because people can’t tell who they’re for, what they fix, or why they should pick them.
This live, one-hour workshop fixes that.
This is for you if:
You run a service business and would rather do the work than sell it
You’re visible (or trying to be), but it isn’t turning into clients
You’ve struggled to explain what you do in a way people remember
You’ll leave with:
A clear answer to who you’re for, specific enough that people can spot your ideal client for you
The problem you solve, framed so it feels real instead of generic
Your edge: why you, in a way that matters to your clients
A positioning statement you can use right away in your bio, posts and pitches
Who’s teaching:
I’m Sonia Hildner. I led brand work at PepsiCo and Constellation Brands, and now I help service-based entrepreneurs get positioned so their visibility actually pays off. I also write Business, Woman, a newsletter for solopreneurs who’d rather do the work than sell it.
What people say:
"Sonia teaches me more in an hour than I could learn by myself in a week. She keeps things simple and makes it easy for you to apply what you learn the very next day."
"Whatever you're spending on this - you'll make it back if you do what she says."
The details:
Live on Zoom, 12–1 PM ET | $39
Can’t make it live? Registered attendees get the replay.
Want to go deeper? If you book a 1:1 Position or Die session after the workshop, your $39 comes off the price.